To celebrate the 20th anniversary of SMS texting and get some media love along the way, Moleskine unveiled a new limited edition notebook that becomes a ballistic device for launching analog text messages. Yep you’ve heard that right – analog SMS.
Here’s how it works:
The idea comes from Pietro Corraini, who was inspired by the classic slingshot used for shooting notes between school desks. The cover is the launching pad; the three notches indicate the different load and range levels. The elastic is loaded with one note at a time, folded in four. Inside there is a booklet with instructions, field-tested suggestions and 56 pieces of paper ammunition including 8 which say “I love you,” 4 “call me” and 4 “the answer is…”
The device is said to be especially effective in crowded, noisy environments for sending messages in code, romantic messages, urgent information and telephone numbers. You can see how it works from a short demo video below…
And as a reminder, this isn’t Moleskine’s first mobile project; back in April 2011, they unveiled their mobile app, which wasn’t exactly a smashing success…