dotMobi, the company behind the .mobi domain, announced that they will make available .mobi domain names with one and two alphanumeric characters, such as q.mobi, k9.mobi, 13.mobi or ny.mobi.
The idea is, of course, to provide brands with an easy to remember domain that will help companies extend their offering to the mobile. At the same time, dotMobi must be hoping to get an additional revenue from these highly lucrative domains.
dotMobi’s CEO, Trey Harvin, commented: “Rather than selling these names, dotMobi is looking to provide these names to strong brands with high-quality mobile content. These short domains are highly memorable ways to reach mobile customers who are using the mobile Web in 2009 as never before. They also allow these companies to utilize dotMobi’s tools, resources, and marketing reach.”
Companies may submit expressions of interest for a one or two character mobi domain by visiting the dedicated page on dotMobi’s website. dotMobi will respond to requests from interested brands who provide specific concepts for the mobi domain requested. All formal applicants will then be required to complete a proposal and contract process.